Current location:politics >>
Afternoon tea makes a comeback thanks to the snap
politics197People have gathered around
IntroductionIt might be perceived as a bygone quirk of old-fashioned British quaintness but afternoon tea is see ...
It might be perceived as a bygone quirk of old-fashioned British quaintness but afternoon tea is seeing a resurgence among the Instagram generation.
Restaurants, cafes, and hotels are enjoying a boom in bookings while hamper sales offering scones, finger sandwiches and tea from China cups are soaring.
A recent survey for online tea shop Jing Tea, found out of 2,000 25-34 year-olds 860 or 43 per cent had celebrated their birthday with afternoon tea.
Meanwhile supermarkets such as Waitrose have reported searches for afternoon tea had increased by 600 percent while sales of hampers at Marks & Spencer are up 80 per cent year on year.
Restaurants and hotels are enjoying a boom in bookings for afternoon tea - thanks to a new generation of younger fans (stock image)
The late Queen Elizabeth having afternoon tea with Paddington Bear in June 2022 during her Platinum Jubilee
Tea sommeliers believe the trend stems from new themes which photograph well on social media - including Paddington Bear and Peter Rabbit.
Sarah Taylor, product developer for hampers at M&S, told The Observer: 'Customers don't just see afternoon tea as a tradition; it's an opportunity to take a moment to ourselves.'
While Ben Warner, founder of Benugo, which runs cafes at museums and galleries added the 'colourful cakes, elegant teapots and even a celebratory glass of bubbles' are photogenic.
But the Royal Family also helped bring the British tradition back to the forefront after the late Queen appeared on television having afternoon tea with Paddington Bear in June 2022 for her Platinum Jubilee.
Mr Warner added: 'We noticed a huge spike in people seeking to book afternoon tea during, and after, the Queen's jubilee in 2022 and King Charles's coronation in 2023, and not just from overseas visitors.
'Since then, major uplifts have included Valentine's Day, Mother's Day and Easter.'
As afternoon tea pours once more into the public consciousness there is a swirling debate over whether, if at all, the ingredients need to be updated and revised.
Traditionalists cite Queen Victoria arguing for bland cakes, with the introduction of spring onion sandwiches at Claridge's leaving food historian Annie Gray 'apoplectic with rage'.
But modernists want cocktails, cold meats and even hummus included.
Tags:
Reprint:Friends are welcome to share on the Internet, but please indicate the source of the article when reprinting it.“Earth Encounters news portal”。http://egypt.elfsignes.com/content-3b599994.html
Related articles
Entire mall in Georgia is closed after 'shots are fired inside
politicsThe Augusta Mall in Georgia has been closed after gunshots were fired inside.Police were called at 1 ...
【politics】
Read moreBlake Lively says she dreamed up husband Ryan Reynolds as she promotes their new animated film IF
politicsBlake Lively appeared on Instagram on Wednesday to promote her and husband Ryan Reynolds' new John K ...
【politics】
Read moreTaylor Swift 'turned down $9MILLION offer to perform private concert in the United Arab Emirates'
politicsTaylor Swift turned down a multimillion dollar payday for a private concert in the United Arab Emira ...
【politics】
Read more
Popular articles
- Supreme Court rejects Musk appeal over Tesla tweets
- Grand National Festival horse Giovinco dies after falling mid
- Venezuelan beauty queen Wilevis Brito, 24, dies following surgery on jaw and lip
- The Golden Bachelor couple Gerry Turner and Theresa Nist are getting a divorce
- Williamson to lead New Zealand at the Twenty20 World Cup; Southee to make his 7th appearance
- Ai Weiwei launches new exhibit, says still trying to understand studio demolitions
Latest articles
A second new nuclear reactor is completed in Georgia. The carbon
Prince William celebrates Aston Villa's opening goal against Lille with Prince George at Villa Park
Prince William celebrates Aston Villa's opening goal against Lille with Prince George at Villa Park
Hundreds of pests caught travelling along Transmission Gully
Jason Kelce will join ESPN’s 'Monday Night Countdown,' AP source says
Blunders cost Crusaders dearly in loss to Waratahs
LINKS
- Xi Visits Forest Farm in China's Northernmost City
- Xi Visits Flood
- Nuggets have a banner night
- World's largest wind farm begins construction
- Referee reflective during third stint at FISU event
- Hometown hero soars in Shanghai
- Queen Wen majestically holds court
- China holds majority of world's 'lighthouse factories'
- Chinese carriers cut losses in 2023, aim for return to profit this year
- Xi Stresses Striving for Full Revitalization of Northeast China